Luxury fashion shopping has evolved dramatically over the past decade. Instead of relying solely on flagship boutiques and department stores, shoppers now browse designer collections from around the world through online luxury marketplaces. Platforms like SSENSE, MyTheresa, Net-a-Porter, Cettire, and FARFETCH have transformed how consumers discover high-end fashion. Yet despite growing competition, FARFETCH continues to stand apart because of its marketplace structure, global boutique network, and unmatched product diversity. Rather than functioning...



















